Cookie Notice
Last Updated: June 17, 2026
This Cookie Notice applies to the tendem.ai website owned by Toloka AI B.V. (referred to as “Tendem”, “website”, “we”, “us”, or “our”).
1. What is a cookie?
A cookie is a small piece of data stored on a user's device for record-keeping purposes. Cookies do not identify you; they are designed to recognize your device and browser when you visit or revisit the website.
2. Types of cookies we use
The tools below are active on our website. Tools marked as continuing after Reject run in a cookieless, privacy-preserving mode under our legitimate interest; marketing tools fire only after you accept and are blocked if you reject.
Cookie / Tool
Provider
Category
Purpose
Behavior After Reject
Legal Basis
Framer Analytics (no cookie)
Framer B.V. (Amsterdam)
Analytics
Counts page views and unique daily visitors
Continues — cookieless beacon using daily-rotating hash of IP + browser type. No persistent ID. No cookies.
Legitimate interest
PostHog
(ph_*)
PostHog Inc.
Analytics
Product analytics, event tracking, session replay (consent only)
Continues in cookieless mode — no cookies, daily ephemeral ID, no session replay, no persistent identifiers.
Consent (full); Legitimate interest (cookieless mode)
Google Analytics 4
(_ga_*)
Google LLC
Analytics
Pageview analytics, traffic attribution
Sends a cookieless modeling ping (Consent Mode v2, gcs=G100). No _ga cookie is set.
Consent (full); Legitimate interest (modeling ping)
Google Ads (_gcl_au)
Google LLC
Marketing
Ad conversion measurement
Sends cookieless conversion ping; gclid transmitted as URL parameter. No _gcl_au cookie.
Consent
LinkedIn Insight Tag
LinkedIn Corp. (joint controller)
Marketing
Ad measurement; matches site visits to LinkedIn member profiles
Blocked after Reject.
Consent
Meta Pixel (_fbp, _fbc)
Meta Platforms Inc. (joint controller)
Marketing
Ad measurement, conversion tracking, audience targeting
Blocked after Reject.
Consent
Even if you reject optional cookies, we may continue to use limited, privacy-preserving analytics that do not place
cookies on your device and do not create persistent identifiers about you. These tools measure aggregate activity
— such as page views and approximate daily visitor counts — and are configured not to identify you across days or devices.
We rely on our legitimate interest in understanding how our website is used as the legal basis
for this limited processing (Article 6(1)(f) GDPR; Article 12(f) ZZPL). You can object at any time by contacting us
at privacy@toloka.ai. For more detail, see our Privacy Notice.
Tendem uses the following types of cookies:
Strictly necessary cookies
These cookies are essential for the website to function and cannot be disabled in our systems. They are usually set in response to user actions by visitors, such as setting privacy preferences, logging in, or filling out forms. You can set your browser to block or alert you about these cookies, but this may cause parts of the website to malfunction.
Marketing cookies
Marketing cookies are used to track visitors across the website and display ads that are relevant to them.
Analytics cookies
These cookies allow Tendem to count visits and traffic sources to measure and improve the website performance. They help us understand which pages are the most and least popular and track visitor navigation. If these cookies are disabled, we will not be able to monitor the website performance or determine when users visit our website.
To view a list of the cookies used by our website, click "Manage Cookies" at the bottom of the page.
3. First-Party cookies vs. Third-Party cookies
Both first-party and third-party cookies collect user data on the Tendem.ai. They store information such as browsing preferences (marketing cookies) and tracking data for performance analysis (analytics cookies).
First-party cookies
First-party cookies are created by Tendem and used on the Tendem domain. These cookies are not shared with advertising partners and primarily used to improve user experience (UX) by remembering user preferences and settings.
Third-party cookies
Third-party cookies are placed on the Tendem's website by external service providers and collect data on our behalf. These cookies enable websites to remember user details for future visits.
We use third-party analytics tools — including Framer Analytics, PostHog, and Google Analytics 4 — to analyze how visitors interact with our website, evaluate performance, and improve our content and services. We also use third-party marketing tools — including Google Ads, the LinkedIn Insight Tag, and the Meta Pixel — to measure advertising and reach relevant audiences. Marketing tools are set only after you accept optional cookies and are blocked if you reject them. The table above lists each tool, what it does, and how it behaves after you reject cookies.
4. How to manage cookies
Managing first-party cookies
To manage your cookie preferences, click "Manage Cookies" at the bottom of the page. You can also disable cookies in the settings of your web browser or mobile device.
Managing third-party cookies
Instructions for deleting or blocking third-party cookies on various browsers can be found at the links (Google Chrome, Internet Explorer, Opera, Mozilla Firefox, Safari).
To opt-out of tracking, follow the instructions provided in the links below:
https://tools.google.com/dlpage/gaoptout?hl=en (for Google Inc.);
5. Changes to this Cookie Notice
We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes,
we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Notice
periodically to stay informed about how we use cookies.
6. Contact information
If you have any questions regarding the information above, please contact us at privacy@toloka.ai.
